Celebrating Nearly a Century of “Somedays”
Every year, Airstream launches a year-end promotional campaign, with the goal of inspiring dreamers across the country to start their Airstream adventure. With historic quality that sets them apart, we celebrated nearly a century of Airstream helping “Somedays” turn into “Todays.”
Campaign Deliverables
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Paid Advertising
We created & launched paid advertising on Meta with both overall campaign messaging and product-specific highlights.
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Connected TV
Dealers had the opportunity to enroll in CTV advertising as well, which told the story of the overall campaign on streaming services like Hulu.
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Dealer Resources
This campaign was more than just awareness and conversion. We also empowered dealers to succeed by creating resources created specifically for them.
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Direct Mail
High-intent leads received a direct mail piece with vintage-inspired postcards to inspire them to start their own “someday.”
